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© London 2003

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Carat is often confused with size even though it is actually a measure of weight. The cut of a diamond can make it appear much larger or smaller than its actual weight.

High carat diamonds often appear to be brighter or more brilliant than their lower carat siblings due to the prism effect of light traveling over larger distances. However, carat is merely one of the factors to take into consideration when appraising the quality of the stone.

One carat (not to be confused with Karat—the measure of purity of gold) is the equivalent of 200 milligrams. One carat can also be divided into 100 "points." A .75 carat diamond is the same as a 75-points or a 3/4 carat diamond.

The term carat is a derivative of the word carob. Carob seeds, which are surprisingly uniform in weight, were used as a reference for diamond weight in ancient civilizations. One carob seed equaled one carat.

It is often assumed that a 1-carat diamond costs exactly twice the price of a 1/2-carat diamond. This is not the case. Since larger diamonds are found less frequently in nature, a 1-carat diamond will cost much more than twice as much as a 1/2-carat diamond, assuming color, clarity and cut remain constant.

Contemporary, Fashion and Classic Jewellery available online at JW Moore Jewellery

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Welcome

At WJ Moore Jewellers we provide a large selection of jewellery and other gifts, jewellery advice and interesting features.

There is something here for everyone who has a passion for jewellery, whether they are just browsing or shopping online!

About Us:

Founded 25 years ago, WJ Moore Jewellers has grown on it's reputation as a quality jeweller. Backed by an expertese in the jewellery manufacturing industry and repair work, WJ Moore has always had a clear understanding of the products which it sells and the services it provides.

Today, the company has expanded into mail order and now, e-commerce. The most important aspect of WJ Moore the Jewellers is you the customer. Without you, none of this would have been possible.
 
Trust is such an important element of what we do and it is for this reason that customers trust JW Moore to provide an honest and reliable service, whether it is in the products we sell or in the advice we provide.

This is backed up by the fact that to many of our customers we are quite simply their family jeweller.


We enlarge/reduce to fit

repair chips and prefix stones

mend chain links

repair clocks and watches

supply matching lost stones

inscribe and engrave

manufacture custom jewellery

redesign old jewellery and turn it into something new using existing stones

Insert watch batteries

Clean, polish and full restoration of jewellery

Insurance assessments

valuations for insurance purposes

NB these should be carried out and updated at least every three years.

Our products are carefully selected for quality, design, value and durability. All our ranges consist of traditional classic designs, modern contemporary and fashion. This page gives an overview of our products – to browse in detail click the links on the left where you can view the products in depth. You can then buy on line with the peace of mind that World Pay takes care of your transaction, through secure connections.

Beautiful jewellery has always been a form of individual expression, each piece celebrating a special moment or occasion which you will treasure forever. From a diamond engagement ring to an anniversary gift, from a token of love to an eternity ring celebrating the birth of a child, here at W J Moore Jewellers we aim to please. If the item you have set your heart on cannot be seen, we specialise in commission work at all of our outlets. We can always clean, restore and repair your jewellery, or even redesign it to your own specifications. All of our commission work can be crafted in the finest of
metals, yellow gold, white gold and platinum.

We can arrange to have the inside of your rings engraved for you to mark that special occasion.

Diamonds can be laser marked prior to setting, which does not damage the stone, and can usually only be seen under magnification. What could be more personal than inscribing a personal message or two names on that special diamond.

We specialise in being able to obtain most types and style of chain in any length. Let us have your specification, and we will get back to you with a quote. Our chains are all solid, with the exception of some fashion chains, and they are therefore very strong, we are able to provide a chain to take a small cross to a large handcrafted piece.

We are able to provide a selection of yellow gold, white gold, two tone and platinum chains, again, if you can’t see what you are looking for, send your specification, and we will try our best to get.

 

Here at W J Moore Jewellers we stock a range of gents and ladies watches by Citizen and Givenchy.

Citizen watches launched the highly successful Eco-drive range of watches, which do not need battery changes, they are solar powered by light whilst you are wearing them. All citizen watches come with a fantastic 3 year guarantee.

The highly renowned and respected fashion house, Givenchy, has just launched its own range of watches, W J Moore is lucky to have been chosen as a stockist. These watches are superior by design and the quality craftsmanship that they all show, is backed by the finest of Swiss movements.

W J Moore stock a huge array of bracelets and bangles, as usual, if you can’t see what you require, let us have your specification and we can provide a quote. Bracelets are stocked in yellow and white gold, two tone and platinum,titanium, diamond and gem set commissions to standard solid link bracelet chains.

The choice available in gents jewellery is now ever increasing, fronted by the use of interesting metals and designs.

We stock a full range of Titanium jewellery in exquisite designs, inlaid with gold, platinum and set with diamonds, the look of which complements the professional, active lifestyle of many men today.

W J Moore pride themselves in being a stockist of the Stratton range of products. We are able to provide a vast array of cufflinks, each piece hand assembled and inspected, undergoing an array of processing techniques, including stamping, enamelling, gem setting, polishing and lacquering.

We are able to commission mini ranges of cufflinks in corporate colours or with crests / coats of arms and so on (a minimum order quantity would apply).

W J Moore stock a range of lighters by the long established traditionalists Rapport. From classical chrome / gold coloured finishes to inlaying with mother of pearl.

Pewter isknow as being one of the oldest functional metals, being used for hundreds of years.Todays Pewter, handcrafted in Sheffield is an alloy consisting primarily of tin(Sn) with small amounts of Copper (Cu) and antimony (Sb). Tin is non-toxic and being the main constituent of Pewter brings its own characteristics of malleability.

Todays Pewter does not tarnish and will keep its finish with the minimum of care. It should be washed by hand in hot soapy water and dried with a soft cloth.

If through neglect it has become dull clean with a non-abrasive metal polish prior to washing.

Many of W J Moores Pewter ware and Gift ware can be personalised for corporate gifts, group awards, sporting events and souvenirs.

Our flexible engraving service means we can personalise products to suit our customers needs whether the quantity is small or large. Contact us with your requirements and let us provide you with a free quotation tailored exactly to your needs.

Here at W J Moore Jewellers we offer an extensive range of lockets and pendants to suit all tastes, from the classical styled to the contemporary, a full range of sizes and weights to appeal to all our customers. As before if you can’t see that unusual piece, give us your specification so that we can quote you on supplying the item.

Our products are carefully selected for quality value and durability. Ladies and gents rings are available in a range of styles and designs including wedding, signet, engagement, eternity, celtic designs, dress rings, thumb and toe rings to name but a few.

Ordering
Should an item be temporarily out of stock, we will contact you to let you know when it will be available so you can decide what you would like to do. You are welcome to cancel your order at any time. All products are subject to availability.

Security
Our secure server software fully encrypts all your personal information including your credit/debit card number and your name and address. In addition, our server does not store your credit/debit card details at all so that you can shop with us with total confidence.

Q:Is it secure to use my credit card online?

A:-We have taken great care to give you confidence. We use a Secure Server (using SSL - Secure Socket Layer) to encrypt your credit card details as they are sent to us. In this way they are protected from unwanted eyes.

Our Secure Server is run by world-pay who employ the highest levels of security.

Secure Servers are the most advanced way of protecting you and your credit card details. The symbols for a secure server are shown below and they will appear in the bottom left hand corner of your web browser when you come to type in your credit card details.

Receiving orders
Q:- How do I receive my goods?
A:- All our packages are delivered by Royal Mail or Parcel Force. Delivery can be worldwide. The majority of our products are dispatched between seven and fourteen days from the time of you order. Some products may take longer to be dispatched and we will inform you of this when confirming your order.

Complaints and returns
Q:- What do I do if I have a problem or complaint
A:- If you have any complaints, please do not hesitate to contact us at mail@jwmoore-jewellery.co.uk

To speak to someone call:
TEL: UK +44 (0)582 733633

All complaints will remain confidential and will be acknowledged within 5 working days. We will endeavour to reach a solution with you within 7 working days and will keep you informed of all material stages in the process. All complaints will be logged so that we can monitor them for internal usage only.

Q:- Can I return goods if I am not satisfied?
A:-If you are not satisfied with any products you buy for any reason, please return them in the condition you recieved them to us within 14 days for a full refund or exchange. Please note that when sending a return, the parcel is your responsibility until it reaches us. We therefore suggest that any returns are sent via a delivery method that offers insurance to the value of the item being returned. Remember to enclose your name, address, telephone number with your parcel when returning goods. All refunds will be made in UK Pounds Sterling after the product(s) has/have been returned.
The cost of the goods will be refunded, so long as the goods, packaging and the labels aren't damaged. The return postage will not be refunded.

We will return your money within 30 days of your cancellation.

Tax and charges
Q:- I there any VAT charge?
A:- All prices shown on the web site include VAT (Sales Tax). Customers outside of the European Union will automatically have this tax deducted at source. Please note VAT is currently 17.5% but is subject to change.

Q:- What about extra charges for overseas orders?
A:- Any customs or import duties levied once the package reaches your country will be the responsibility of the customer as we have no control over these charges and cannot predict what they might be.

Privacy
Q:- What happens to the personal details I supply you with.
A:- Click here to view our privacy policy

Contacting us directly
Q:- Can I speak to a real person?
A:- yes you can pick up the phone and call us on TEL: UK +44 (0)582 733633 during our office hours.


Q:- Does jwmoore-jewellery.co.uk have a physical retail outlet?
A:- Yes, we are at:-

Head Office and Shop
122 High Road
Epping
Essex
CM16 4AG

Tele +44 (0)1992 572257
Fax +44 (0)1992 572257
Retail Shop
Arndale Centre
Luton
Bedfordshire

Tele +44 (0)1582 733633

 

 

Understanding Diamonds
The name "diamond" comes from the Greek "adamas," meaning unconquerable. Made of pure carbon, diamonds are the hardest natural substance known to man.

Diamonds were formed in the depths of the earth and are three quarters of the earth's age—although humans didn't find them until 4,000 years ago. Put another way, if the earth's age was on a twenty-four hour cycle, diamonds would be born in the first hours of the morning, but man didn't find them until seconds before midnight.
Every diamond is unique, with its own individual beauty. Selecting the finest diamonds is an intuitive art: the work of a connoisseur rather than a scientist. Experts evaluate a diamond in two overall ways: Quality as defined by the 4Cs, and Beauty which involves going beyond technical grading to discover diamonds that have exceptional fire, life and brilliance.

Diamond Quality

The four most popular factors used to measure the rarity of a diamond are cut, color, clarity and carat. The 4Cs selection criteria, introduced by De Beers to consumers in 1939, is a tool that will help you evaluate diamond quality.
Nature dictates the characteristics of color, clarity and carat, while cut is directly influenced by humans. Although the 4Cs provide scientific guidelines for evaluating diamond quality, they do not necessarily measure diamond beauty.

Diamond Beauty
Experts with years of experience must look beyond the 4Cs in order to select the most beautiful diamonds. Diamond beauty is the result of a complex interaction between many individual characteristics of a diamond.

 

 

While high marks in the 4Cs are important to diamond quality, they are an insufficient measure of diamond beauty.

A beautiful diamond is one that successfully maximizes the following beauty factors:

Brilliance
Scintillation
Dispersion
Light Return Geometry
Perceived Symmetry

Color, clarity, fluorescence, polished girdle and the rough material from which the stone was cut, symmetry, the smoothness of the finish on each facet and the crispness of the ribs between facets all combine to influence diamond beauty.

 

 

 

Carat is often confused with size even though it is actually a measure of weight. The cut of a diamond can make it appear much larger or smaller than its actual weight.

High carat diamonds often appear to be brighter or more brilliant than their lower carat siblings due to the prism effect of light traveling over larger distances. However, carat is merely one of the factors to take into consideration when appraising the quality of the stone.

One carat (not to be confused with Karat—the measure of purity of gold) is the equivalent of 200 milligrams. One carat can also be divided into 100 "points." A .75 carat diamond is the same as a 75-points or a 3/4 carat diamond.

The term carat is a derivative of the word carob. Carob seeds, which are surprisingly uniform in weight, were used as a reference for diamond weight in ancient civilizations. One carob seed equaled one carat.

It is often assumed that a 1-carat diamond costs exactly twice the price of a 1/2-carat diamond. This is not the case. Since larger diamonds are found less frequently in nature, a 1-carat diamond will cost much more than twice as much as a 1/2-carat diamond, assuming color, clarity and cut remain constant.

 

 

 

Diamonds, like people, have natural blemishes in their make-up. These tiny faults, or inclusions, are formed by minerals or fractures while the diamond is forming in the earth.

When light enters a diamond, it is reflected and refracted out. If there is anything disrupting the flow of light in the diamond, such as an inclusion, a proportion of the light reflected will be lost.

 

Most inclusions are not visible to the naked eye unless magnified.

Inclusions are ranked on a scale of perfection, or clarity, which ranges from FL (No visible characteristics under magnification) to I (Characteristics visible with the naked eye). This grading method rates diamonds on the size, nature and positioning of the birthmarks and requires an expert eye to assess.

To view inclusions, trained gemologists use a magnifying loupe. This tool allows our experts to see a diamond at 10x its actual size. Even with a loupe, the birthmarks in the VVS (Very, Very Slightly Included) to VS (Very Slightly Included) range can be very difficult to find. It is only when a diamond is graded 'I' that it is possible to see the birthmarks with the naked eye.

What's the difference between VVS1 and VVS2 or SI1 and SI2? The numbers represent levels within each grade. The 1s will be cleaner (have fewer or smaller inclusions) than the 2s. This allows for more precise grading categories.

 

 

Most diamonds appear icy white, but many have tiny hints of color. Diamonds are graded on a color scale established by the Gemological Institute of America (GIA), ranging from D (colorless) to Z.

Colorless diamonds are extremely rare, and therefore very valuable. But there are no hard and fast rules for what color makes a diamond beautiful. The Incomparable, one of the world's most beautiful diamonds, contains hints of brown, smokey amber and champagne colors.

Please note: color calibration of monitors can vary considerably and the color spectrum shown is meant only as an educational guide.

 

Diamonds are also sometimes found in 'fancy' colors: pink, blue, green, yellow, brown, orange and, very rarely, red. These diamonds, called 'fancies' are incredibly rare and valuable. These colors extend beyond the GIA color grading system.

Some famous colored diamonds include the Heart of Eternity diamond and the De Beers diamond.

 

Cut refers to the angles and proportions a skilled craftsman creates in transforming a rough diamond into a polished diamond.

A well-cut diamond will reflect light internally from one mirror-like facet to another, dispersing it through the top of the stone. Cuts that are too deep or too shallow lose or leak light through the side or bottom, affecting the diamond's brilliance.

The Millennium Star, weighing 777 carats in the rough, was polished down to 203 carats in order to maximize its beauty.

 

Cut is the only one of the 4Cs that is influenced by the human hand. The rest (color, clarity, carat) are created naturally as diamonds form in the earth.

Diamond cutting requires great skill and training. The cutter must polish tiny surfaces known as facets onto the rough diamond. This process is what creates the facets known as the crown, culet, table, girdle and pavilion of the diamond.

The facets, when arranged in precise proportions, will maximize the fire life and brilliance of a diamond. To cut a diamond perfectly, a craftsman will often need to cut away more than 50% of the rough diamond.

Cut also refers to the shape of a diamond: round, emerald, heart, marquise or pear for example.

 

A round diamond is the most brilliant of diamond shapes. Its symmetrical outline allows it to reflect nearly all of the light that enters the diamond. See proportion guidelines above.

 

Cutting style is categorized into three basic types: step-cut, brilliant-cut and mixed-cut. The difference among these three types is the facets of each style.

Brilliant-cuts are scientifically found to reflect the most light.

Step-cuts have rows of facets that resemble the steps of a staircase. The emerald and baguette are examples of this cutting style.

Mixed-cuts have both step and brilliant-cut facets. One of the most popular types of mixed-cuts is the Princess.

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